Gurupriyan's Portfolio

a Senior UX Designer with 11+ years of turning complex products into experiences people actually want to use. Bengaluru-based, market-obsessed, globally minded.

Creative

Strategic

Curious

Your product deserves to be Felt, Understood, and Used.

Research First. Always.

I don't guess what users want — I find out. Heuristics, A/B tests, NPS, card sorts, interviews. The data leads. The design follows.

Research First. Always.

I don't guess what users want — I find out. Heuristics, A/B tests, NPS, card sorts, interviews. The data leads. The design follows.

Research First. Always.

I don't guess what users want — I find out. Heuristics, A/B tests, NPS, card sorts, interviews. The data leads. The design follows.

B2B, B2C — I Speak Both Fluently.

Vendor dashboards and consumer apps. Fintech flows and social commerce. Eleven years of context-switching between business logic and human emotion.

B2B, B2C — I Speak Both Fluently.

Vendor dashboards and consumer apps. Fintech flows and social commerce. Eleven years of context-switching between business logic and human emotion.

B2B, B2C — I Speak Both Fluently.

Vendor dashboards and consumer apps. Fintech flows and social commerce. Eleven years of context-switching between business logic and human emotion.

From Wireframe to Live Product.

Design systems, dev handoffs, Webflow builds, post-launch iteration. I don't hand things off and disappear. I stay until it ships right.

From Wireframe to Live Product.

Design systems, dev handoffs, Webflow builds, post-launch iteration. I don't hand things off and disappear. I stay until it ships right.

From Wireframe to Live Product.

Design systems, dev handoffs, Webflow builds, post-launch iteration. I don't hand things off and disappear. I stay until it ships right.

Products I've shaped. Problems I've solved.

Brands

LunarLab

VibeCraft

Sunbeam

NeonVibe

HorizonHue

LunarLab

VibeCraft

Sunbeam

NeonVibe

HorizonHue

LunarLab

VibeCraft

Sunbeam

NeonVibe

HorizonHue

Years Experience

Industries

Markets (GCC,USA,India...)

Happy clients

Numbers

Here's what I bring to the table.

Services

UX Research & Strategy

Know thy user - or suffer the consequences.

User Interviews

Heuristic Evaluation

A/B Testing

Competitive Analysis

Journey Mapping Body

Good design starts with obsessive curiosity. I dig into data, talk to users, stalk competitors (professionally), and map out where things go wrong before a single pixel is placed. If you're skipping this step, you're guessing. I don't guess.

Product & Interaction Design

Pretty is fine. Usable is better. Universally usable is the goal.

Wireframing

Prototyping

Design Systems

Mobile-First

RTL/Bilingual UI

I design products that feel inevitable-like they couldn't have been any other way. From rough sketches to high-fidelity prototypes, I work fast, iterate faster, and obsess over the in-between moments that make or break a flow. And I do it across languages, scripts, and cultures. Arabic/Chinese right-to-left etc;

Marketplace & Commerce UX

Multi-sided platforms are my native language. So are a few markets.

B2B SaaS

B2C Ecommerce

Vendor Portals

CMS

Social Commerce

Cross-Cultural UX

Buyers, sellers, admins, publishers - I've designed for all of them, often on the same platform. I understand the push and pull of marketplace dynamics, and I know how to make every user type feel like the product was built just for them.

Branding & Visual Identity

Good design has a face. I help build it.

Visual Identity

Design Language

Typography

Brand Systems

Pitch Decks

Social Media Ads

Before I was obsessing over user flows, I was obsessing over kerning. My roots are in graphic design-logos, brand systems, startup pitch decks, visual tone. That foundation is why my UX work never feels like it was designed in a vacuum. I understand how a product should look and feel, not just how it should work. The two aren't separate. They never were.

UX Research & Strategy

Know thy user - or suffer the consequences.

Product & Interaction Design

Pretty is fine. Usable is better. Universally usable is the goal.

Marketplace & Commerce UX

Multi-sided platforms are my native language. So are a few markets.

Branding & Visual Identity

Good design has a face. I help build it.

What all this experience actually looks like

provably

Data Has the First Word

Opinions are great. Evidence is better. I use both, in that order.

Data Has the First Word

Opinions are great. Evidence is better. I use both, in that order.

Data Has the First Word

Opinions are great. Evidence is better. I use both, in that order.

Design That Delivers

From wireframe to live product — every decision tracked back to a user need.

Design That Delivers

From wireframe to live product — every decision tracked back to a user need.

Design That Delivers

From wireframe to live product — every decision tracked back to a user need.

Adaptable & Flexible

B2B one day, B2C the next. 6+ industries deep and still finding new problems worth solving.

Adaptable & Flexible

B2B one day, B2C the next. 6+ industries deep and still finding new problems worth solving.

Adaptable & Flexible

B2B one day, B2C the next. 6+ industries deep and still finding new problems worth solving.

Human-Centered Approach

I design for real people with real frustrations. Empathy isn't a buzzword here, it's the method.

Human-Centered Approach

I design for real people with real frustrations. Empathy isn't a buzzword here, it's the method.

Human-Centered Approach

I design for real people with real frustrations. Empathy isn't a buzzword here, it's the method.

Global Vision, Local Focus

Designed for Dubai. Built for Bengaluru. Shipped to Singapore. The nuance is never lost.

Global Vision, Local Focus

Designed for Dubai. Built for Bengaluru. Shipped to Singapore. The nuance is never lost.

Global Vision, Local Focus

Designed for Dubai. Built for Bengaluru. Shipped to Singapore. The nuance is never lost.

Ideas You Didn’t See Coming

I don't just solve the problem in the brief. I find the one nobody wrote down.

Ideas You Didn’t See Coming

I don't just solve the problem in the brief. I find the one nobody wrote down.

Ideas You Didn’t See Coming

I don't just solve the problem in the brief. I find the one nobody wrote down.

Every Detail Matters

The micro-interactions, the edge cases, the handoff notes. I stay until it's right, not just done.

Every Detail Matters

The micro-interactions, the edge cases, the handoff notes. I stay until it's right, not just done.

Every Detail Matters

The micro-interactions, the edge cases, the handoff notes. I stay until it's right, not just done.

Look what I made!

Portfolio

Designing the backbone of a scalable ecom operation in KSA

Designing the backbone of a scalable ecom operation in KSA

Designing the handshake between brands, creators, & consumers

Making Italian luxury feel inevitable for the American shopper

UX for a product that expires-speed, trust, and appetite by design

My not-so- secret sauce

Process

Scope & Stalk (the Competition)

I get into the brief, understand the goals, and immediately go look at every competitor who's tried to solve this before. Then I figure out what they got wrong.

Scope & Stalk (the Competition)

I get into the brief, understand the goals, and immediately go look at every competitor who's tried to solve this before. Then I figure out what they got wrong.

Scope & Stalk (the Competition)

I get into the brief, understand the goals, and immediately go look at every competitor who's tried to solve this before. Then I figure out what they got wrong.

Equipped (and then some)

Tools & Certifications

What's in the arsenal

Certifications

Diploma of Education - Web & Graphic Design

Stanford GSB — Design Thinking

Baymard Institute — E-Commerce UX Professional

EF SET — English Certificate 76/100 (C2 Proficient)

Baymard

Tools

Figma — Primary Design Tool

Sketch & Adobe XD

Adobe CC Suite — Photoshop, Illustrator, InDesign

Procreate — Illustration & Visual Ideation

Framer,Webflow, Loveable — No-Code Build & Consulting

Miro & Lucidchart — Journey Mapping & Workshops

Google Analytics & Looker — Data & Behavioural Analysis

Qualtrics — Survey & Research

Claude & Other AI Tools — Prompt Design & Workflow

G Suite — Documentation & Collaboration

Pick my Ka-ching

Pricing

Total experience: 13 Years

Relevant experience: 11 Years

B2C,B2B,E-Commerce,SaaS, Consumer Applications

Packaging Design (Optional Add-on)

Notice period: Immediate Joiner

Work preference: Hybrid or Remote

Location: Bengaluru, India

Full-Time Role

₹34L

/ Year

20% Increment

Senior UX Designer ready to embed, lead, and ship. Bengaluru based, hybrid or remote

UX Audit & Heuristic Evaluation

User Research & Journey Mapping

Wireframing & Prototyping

Design System Creation

Webflow Build & Consultation

End-to-End Product UX

Post Development Support

Part-Time Role

₹70K

Upwards/ Project

Per module pricing varies by complexity

Full scope UX from research to handoff. Best for new products or major redesigns.

Multitasking (since birth)

Interests

What I'm like outside Figma

Collecting Pokémon cards

Sneakerhead

Bulding Gundam Model Kits

Hunting for Anime Merch and figurines

DC & Marvel Deep Dives

Fiction Reader

Cooking Experiments

Gaming Sessions

Pop Culture Trivia Champion

Perpetual Idea Hoarder

You ask, Imma answer.

FAQs

What kinds of products have you designed?

Marketplaces, fintech platforms, fashion apps, food delivery, HRMS dashboards, social commerce, and skill mapping systems. If it involves users making decisions, I've probably designed for it.

Do you work better on B2B or B2C?

How do you handle markets you haven't designed for before?

What does your process actually look like in a team?

Are you open to relocation or remote roles?

What kinds of products have you designed?

Marketplaces, fintech platforms, fashion apps, food delivery, HRMS dashboards, social commerce, and skill mapping systems. If it involves users making decisions, I've probably designed for it.

Do you work better on B2B or B2C?

How do you handle markets you haven't designed for before?

What does your process actually look like in a team?

Are you open to relocation or remote roles?

Got a product that needs a human touch? Slide in.